Link to Site
I chose to create my website using WIX website creator due to the fact that I liked the ease of which you could add gadgets and pages to your site and that you could work off a base template in order to make your own unique site. My website was designed with my house style of Pastel tones in mind as these colours appear both in my overlay in my music video and in the interior of my digipack. For my website I opted to use pastel blue and purple tones as I felt that it complimented the monochromatic font used throughout nicely. I use open sans throughout my website as the font due to the fact that I like the concept of using a modern sans serif font and open sans appeared to fit the other font found in my company logo nicely and was simplistic allowing it to translate on my minimalistic website. My website can be navigated using a menu bar which appears at the top of my site before the company name and logo which appear on most pages in order to reinforce the company presence in the website.
I opted to insert my music video on my websites home page due to the fact that I liked the way that other websites appear which have done this such as Lana Del Rey's website which also featured a bold simplistic style. I found that the use of a blue background provided a nice element of contrast in framing to the music video and helped to break up the grey that is used in the thumbnail of the music video. The music video is set to autoplay in order to gain maximum viewing on the video as this is a technique employed in various companies websites through the use of either music or a music video.
My news page features a selection of small up date news posts that were designed to keep those interested in our music video up to date with the production and planning process. Imperative commands such as "Click here" are featured on buttons which direct the viewer to our Instagram account demonstrating a link between to media marketing tools. Wix allowed me to back track dates in order to document large parts of the planning process such as when we gained audio permission for the song we used in our music video. I feel that if I had had more time to work with this application I would have created more interesting news articles as I originally gained the idea of completing a news section from Lana Del Rey's website as she would write short blog posts in their news section to offer updates on herself and her musical career. This also enabled her to establish a good connection with her audience.
The gallery was created as a means to show hi-res images which were taken on set on shoot days. I found this idea interesting as we already had a company Instagram account but that was based more around documenting events on set as they happened the idea of the gallery was to show a more edited and refined version of the on set experience.
The contact us page provides the viewer with links to social media sites such a Youtube and Instagram. We have included this in order to entice the viewer to click to enlarge the images and visit the rest of the feed. Our company email address is also placed on the website in order to let anyone email the company directly with concerns and a drop us a line feature is present in order to let people converse directly with us through the website.
It was important to me to create an about us section to ensure that the viewers watching the music video could out a face to the credits at the end of the music video and to therefore create a more personal viewing experience. The persons name is featured in bold capitals with their main role below capitalised in smaller italics and their other roles featured below this is standard capitalisation and font.
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