This is my first design for a website homepage for our production company's website. For this site i chose to use a minimalistic, monochrome style that matches our company's logo. However I also chose this colour scheme as it is easily contrasted by the use of bright colours such as orange and yellow, this use of colour scheme has allowed me to easily establish a house style for our production company and its logo. I have also chosen to include social media links as it allows our site to become more interactive and follow any updates on the production of our final music video.
https://www.surveymonkey.co.uk/r/PLLKS6Q
I have chosen to use the second design for my website for the final website due to its use of bright colours and clear text that contrast the background, I chose this over my initial design as it is more visually appealing despite also being minimalistic in style. I have chosen to use this image as the background for the homepage as it matches the monochrome/ sepia colour treatment that we are experimenting with using for the final video. This will allow the final website design to become more cohesive with the themes and imagery that are shown in the music video
From these results, we can observe that our audience are mainly female. This is very stereotypical as females tend to prefer romantic genres. In our music video, we will include young female characters within our video. However although there was less males participating in the questionnaire it still shows that this might be a topic of interest within some males. The minority group of participants who answered 'prefer not to say' may cause some trouble within our final casting as there is only very few people that fit into this group that would be willing to be cast in our final music video. We will however not be including this minority within our final video as we are attempting to make the focal point of music video being on the breakdown of a relationship as opposed to the gender identity of the cast members which we will we represent through focusing the narrative on the breakdown of a heterosexual relationship.
The majority of our target audience were aged between 16-25, whilst the least were aged 45 or older. Due to our music video being aimed at such a young target audience, we will have to include characters of similar age to help the audience watching connect with them and sympathise. Also, many music videos nowadays include young actors as it's easier to attract the younger audience as they're more likely to watch and get involved with promoting the video. However due some older participants for the questionnaire we will include this representation by including older character within our music video who will represent those in the present day that are reflecting on their past and the memories that they have had as this representation will then relate to the theme of our music video being retrospect and looking back on the past via flashbacks, that we will achieve through the use of black and white colour treatment of our resultant footage.
From these results, it is made evident that those who were taking part in this questionnaire preferred the second design and found it visually appealing due to its use of colour and cool tones. These participants also stated that they liked the layout and how it was minimalistic but still served its purpose of promoting the music videos. However for those who preferred design A it appeared that they like this design due to it s use of monochrome as this would relate to the title of 'retrospect' as we usually associate black and white images with the past or something that has already been and gone and you might become nostalgic about. They also stated that they liked the contrast between the black and white and the orange as it made the text stand out more and allowed us to be more clear about what the site was promoting.
Those who took part in our questionnaire also felt that using the use of text on our website homepage were particularly effective as it was clear and easy to read and also give the audience more information about who the artist is and what the title of the song is as it will be useful in helping them find more music to listen to from the artist if they like the song that is being feature within our music video. Participants also liked the text was minimalistic and modern and gave the right amount of information without giving away too much about the final plot of the music video.
From this data we can learn that those who took part in this questionnaire would agree that we could improve these website homepages by including more images, including an image of the artist in the final website design as it would allow the audience to gain a visual aid in understanding who has produced the song and if they conform to their audiences expectations of what they look like and if this translates into their music and visuals. These participants would have also liked to see improvements in regard to the text placement on our website so that is larger and more visible to audiences so they are able to see which information is most important as it will be the largest on the page. Finally an improvement that our participants would like to see in the future that we would add more images from the production of our music video so that they get to see behind the scenes and the process in which we have created the music video.
Therefore, I will make a few changes such as the size of the font as well as its position on the homepage. Also, I will try to change the layout of where the subheadings and the social media links are and try not to make it compliment the background
Furthermore, all of my respondents chose website two as the preferred layout and the average rating was 4 out of 5. This therefore helps me with understanding what the target audience expect within a website and the layout. It also allows me to make improvements that have previously been suggested by them in order to receive a 5 star rating from all the participants in my questionnaire.
Finally, my audience said that they expect to see social media links and a about page to give a summary about the production company and cast. I have already included these aspects within my website, therefore no changes are needed. However, two of my respondents mentioned that they expect to see all of the conventions listed. My website includes all of these aspects apart from a contact form , therefore I will include one so it gives the audience easier access to find their interests within my website and to offer their feedback on the final video.
The final question within our questionnaire asked the participants if they thought that our use of images and font conformed to the conventions that they had previously suggested to be conventions of a website. For this question we received a divided response as some of the participants only agreed partially that these two designs conformed to the conventions due to the images used on the second design not conforming to the conventions regarding costuming as it does not feature an images of people therefore we will have to include these images elsewhere on our site. However in our final design we will make sure to include costuming and makeup that conforms to these conventions. However those who did agree that these designs conformed to these conventions said that the use of images were effective as they challenged traditional representations of relationships within the music industry as the image is focused on the breakup as opposed to the couple being together. These participants also agreed that the layouts were effective due to their use of colour and images however there was some refinement work needed in regards to typography.
Firstly, the second website is the main website which I am using due to it meeting more conventions of the Indie genre. For example, the variety of colours such as blue, purple, white and baby pink, connoting love, purity, growth and peace. I have only chosen to use the logo for Light Beams Productions infrequently on the site to allow the site to be minimalistic and in order to match with the pastel colour scheme of my website. This is mainly due due to the grey background in the original logo design not blending in with the rest of the theme of the website. Furthermore, I have included subheadings which link to different pages of the website such as home, about, news, gallery and contacts. This will make the audience have easy access to the parts of the website which they want to access. It is also a simple and modern layout due to old websites having a lack of graphics and one main page of heavy text with simple links, which lead to other websites. Therefore, my audience will be intrigued with going through other parts of my website due to there being a lack of heavy text.
In conclusion, I will slightly change the layout of my website. For example, the colour and size of the text and image to make it easier for the audience to see and read. To do this, I will change the opacity of the background image and change the colour of the font for the headlines and search bar. Also, I will change how some parts of my website is set out to make it look less overcrowded, therefore making it more aesthetically pleasing to the target audience
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