Music video ideas

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

–a website homepage for the band

–a digipak for the album’s release

–a magazine advertisement for the digipak. 

This media text was particularly good due to its use of cinematography and synchronous sound which ensured that the editing of the video matched the rhythm of the song that was being used for non-diegetic sound. This video also had the use of specialist props such as smoke bombs and other special effects including colour treatment which has allowed this video to appear to be cinematic and have smooth camera work so the video appears to have been produced by a studio 

This media text was effective due to its editing being synced with the beat of the song. This video also used multiple locations and actors who all contributed to the continuity of this video by wearing similar costumes. This video also has an open narrative as the audience does not know what could possibly happen within the next frame of the video. This video also conforms to Ann Gould;s representation of youth by showing this group of young people being a part of an artificial tribe and being nihilistic as they are shown to be consuming alcohol and tobacco. Within the video we see tracking shots used to show the movement of the characters throughout the video. We also saw jump cuts being used to show the characters moving from one place to another.

Ann Gould - The characters are shown to be self destructive throughout by the consumption of alcohol and tobacco
Philo- The characters who are young adults are shown to be being antisocial within a space that is designed for young children and becoming nuisances
J Butler- Gender norms are challenged by including a kiss between two females and the presence of an LGBT+ pride flag
Youth are also represented within the two extremes of either being fun or troublesome and there being no in-between







I have decided to pursue the idea of music videos because I feel as if they are very broad and have lots of different sub genres and conventions that these texts can either conform to or subvert. I am particulary attracted to the idea of symbolic and thematic videos as I am a very analytical person and like to find deeper meanings within things and therefore would hope to use barthes enigma codes within my final video.
we have not chosen to do either a advertisement or film trailer because we have previously filmed a film trailer/ opening for our AS practical task and we did not want to be repeating this as we felt as if the final product may come out as too similar to this piece of work. We did not choose an advertisement because we felt that it is too short for us to include everything in regards to cinematography and other aspects of mise-en-scene within the 30 second to one minute time span of an advertisement, it also limits us as we cannot present a larger symbol or idea as most adverts have to be concise in what they are advertising, meanwhile music videos are more ambitious and are able to show our creativity and use of cinematography across the entire narrative of the video.


FINAL IDEAS